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It's Fascinating™ - What to Measure

We have been learning that there are direct correlations to profitability.   Understanding the key elements to measure is critical in effort to create a profitable environment. There are many statistics that will support the concept that rela …

Video Branding

Video Branding ... need I say more!  This is a powerful way to express your brand and all you do in words and pictures.   As we consider branding, there are many ways to communicate your value and what it is that you're doing especially …

Branding 101

This article is intended to cover the basics of what it means to brand a business or an organization.  // The first part to fully comprehend the value of your brand is to recognize that it is a process.  We will use the pr …